Company News, New Products

Huda Beauty Reformulates Liquid Matte Lipstick for Vegan Consumers

Longwear formulation contains lycopene, olive oil, vitamin A & E and essential fatty acids to hydrate lips.

Huda Beauty is expanding its cosmetics empire in 2022 with its bestselling Liquid Matte Lipstick. Now reformulated to be vegan friendly, the new Liquid Matte Lipstick is taking it one step further by extending the range to 16 hues, according to the company.   And, with up to eight hours of longwear, the product upgrade now also boasts “the thinnest possible texture” infused with the brand’s unique L.O.V.E. Complex – which stands for lycopene, olive oil, vitamin A & E and...

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